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The Chugoku Electric Power Co.,Inc.
Aiming to Improve our Financial Position and Enhance our Business Performance
Basic Information & IR Tools
Basic Policy of IR

Message from Top Management

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Basic Policy of IR

 :: Purpose
* We consider all shareholders and investors as important partners for the expansion of business with a goal toward improving enterprise value.
* Therefore, through IR activities, we provide timely and accurate information regarding the conditions of our management environment and financial affairs, as well as our management strategies for the future, and gain the understanding and trust of our shareholders and investors , enhancing the interactive communication.

 :: Basic Policy
 Basic policy 1: Open IR
* Timely, accurate, and fair disclosure of information in accordance with laws and regulations
* Active disclosure of information contributing to the improvement of transparent management
* Construction of reliable relationships through the implementation of IR activities with a high regard for interactivity.
 Basic policy 2: Easy-to-understand IR
* Promotion of understanding through easy-to-understand explanations and tools
* Reflection of changes in the management environment and the needs of shareholders and investors
 Basic policy 3: Internally integrated IR
* Development of activities integrated internally with directors taking the lead, with an understanding that IR is an important management item
The Image of IR


 :: Activity guideline
 Basic policy 1: Open IR
* Timely, accurate, and fair disclosure of information in accordance with laws and regulations
[Specific approaches]
- Implement the timely and accurate disclosure of information in accordance with the Securities and Exchange Law and other laws and regulations, as well as the regulations for timely disclosure at the Tokyo Stock Exchange and the Osaka Securities Exchange.
- Maintain the fairness of opportunities for public access to disclosed information through websites on the Internet and mass media activities.
- When a situation occurs that affects business conditions, we strive to provide information about conditions, policies to cope with the situation, and effects on business results as quickly as possible.
* Active disclosure of information contributing to the improvement of transparent management
[Specific approaches]
- Actively explain information about possible risks that may have important effects on management strategy, management planning, and on management, as well as concepts regarding the appropriation of earnings for the current term, to disclose information contributing to appropriate investment decisions.
* Construction of reliable relationships through the implementation of mutually significant IR activities with a high regard for interactivity.
[Specific approaches]
- Maintain opportunities for direct communication with shareholders and investors, to promote sufficient exchange of opinion.
- Incorporate the opinions of shareholders and investors into the company, and reflect these opinions as appropriate in business management to build a relationship of trust and improve enterprise value.

 Basic policy 2: Easy-to-understand IR
* Promotion of understanding through easy-to-understand explanations and tools
[Specific approaches]
- Offer easy-to-understand explanations of company characteristics and advantages based on the trends and background of business results.
- Offer a variety of explanative tools that answer the needs of shareholders and investors.
* Reflection of changes in the management environment and the needs of shareholders and investors
[Specific approaches]
- Maintain the continuous disclosure of information, while also improving disclosure content that reflects changes in management environment and the needs of shareholders and investors, and examining and implementing the optimal methods for providing information.

 Basic policy 3: Internally integrated IR
* Development of activities integrated internally with directors taking the lead, with an understanding that IR is an important management item
[Specific approaches]
- Create thoroughly fair and transparent business operations, with awareness of the corporation’s social responsibilities.
- Each director and employee should implement business operations with awareness toward capital markets and improve enterprise value, by sharing and having a deeper understanding of the needs of shareholders and investors.